J. Lye – Is She Needing Me? [Video]

January 20, 2012

J. Lye has recently put out a music video for his track ‘Is She Needing Me?’ off of his Compete Until Success mixtape. The video tells a story that has been told before, but it fits well with the song and is told artfully so I don’t really mind. I appreciate the synchronization of song with certain parts of the video, such as when J. Lye punches out Melanie X.’s boyfriend and when she bumps into the guy on the street. The only part I take issue with is the interlude bit in the car, where the music fades and some dialogue takes place. I think it would have been a bit better to keep up a loop of the main beat and have the arguing, car stopping, and eventual beating be actually silent. Still, the video as a whole works and is as good a marketing technique as any to get the song to a wider audience. Check it out, I think you’ll like it.


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